Creating Promo Codes is a great way to encourage guests to make Direct Bookings via your website. You could offer a discount or a free extra to help seal the deal. Here are a few tips on how to use Promo Codes to increase your Direct Bookings.
📈Create Promo Codes that convert
Maybe it goes without saying, but it's important that your Promo Codes provide value. Everyone loves a bargain, so offering a discount is always highly appreciated. However, Free Extras such as a welcome basket or airport transfers can also help encourage guests to book directly with you rather than via a sales channel or with a competitor.
🗣 Promote your Promos!
A Promo Code is only good if guests actually know about it! Utilise email marketing, social media or your website to let guests know what offers you have available.
You can create as many Promo Codes as you like, and distribute them however you choose. A great way to attract bookings is to email your previous happy guests with special offers. One suggestion could be to send people on your mailing list a discount Promo Code on their birthdays.
You could also put a banner on your website with your Promo Code. This can be a great way to encourage guests to make a booking with you instead of going through a Sales Channel. For example, you could offer Free Breakfast to everyone who books directly with you.
⏳ Time Sensitive Offers
Humans hate missing out on cool stuff. Create a Promo Code with a limited validity period to increase the urgency. If you tell people that they've got a month to use a code, they'll probably forget. But if it's only valid for 48 hours, they're much more likely to jump on their computer and act fast so they don't miss out!
🏅 Reward your best customers
Reward loyalty in your best customers by creating Promos just for them. Maybe you decide to offer an especially generous discount for guests who have made several bookings in the past. Maybe you choose to thank guests who gave you a great review with a special offer for their next booking. Or even the other way around - if you've had an unhappy guest you could offer them a little something as an apology.
🏘 Offer something different
Property Managers want repeat bookings but guests often want variety. One way to secure repeat bookings from guests is to create Promo Codes for properties they've not visited yet. If you've got multiple properties, why not encourage previous guests to try a different one with a special offer?