🧠 Grow Your Bookings with Booking.com’s Genius Program

🌟 What Is the Genius Program?

At Your.Rentals, we’re always looking for ways to help you get more bookings and boost your earnings. That’s why we’re excited to introduce the Genius Program by Booking.com - a powerful marketing tool designed to increase visibility and attract more valuable guests to your listing.

The Genius Program is Booking.com’s guest loyalty initiative, created to promote listings to their most frequent and reliable travelers. It helps you stand out in search results and attract guests who are more likely to book, spend more, and leave better reviews.

Whether you're new to the platform or looking to improve your performance, Genius can give your listing the boost it needs to succeed.

Based on Booking.com data, Genius partners see:

• +70% more search views from Genius guests
• +45% more bookings
• +40% more revenue
  
  

🧍 Who Are Genius Guests?

Genius guests are Booking.com’s top-tier, loyal customers. Compared to non-Genius guests, they:

• Spend 15% more per booking
• Book twice as early
• Leave 29% more reviews, often with higher ratings

There are three Genius guest levels. When you join, you can choose to offer:

• A 10% discount to all Genius guests (Level 1, 2, and 3)
• Or target only higher-level guests (Level 2 and 3) with larger discounts (15% and 20%)

This means you can fine-tune your strategy to attract the exact type of guest you want.

⚙️ How Does It Work?

1. Choose to Opt In

You won’t be automatically enrolled. If your listing is eligible, you can manually activate Genius via Your.Rentals.

2. Set Your Discount Strategy

Start with the standard 10% discount, or choose to target higher-tier Genius guests with larger discounts.

3. Increase Visibility

Once activated, your listing will benefit from Genius branding, higher placement in Booking.com search results, and added exposure through marketing campaigns.

4. Drive More Bookings

With increased visibility and better guest targeting, Genius helps you attract more bookings — from guests who spend more and rate higher.

🧾 Who Can Join?

To activate the Genius Program, your listing must meet Booking.com’s minimum requirements:

• ✅ At least 3 guest reviews
• ✅ A review score of 7.5 or higher
• ✅ Not opted out of the Genius Program in the past 6 months

Once you qualify, you’ll see the option to opt in via Your.Rentals. If you’re not eligible yet, you’ll receive an invitation when you meet the criteria.

🧩 Genius Program Exceptions: Special Cases & Conditions

Some listings can still access Genius benefits temporarily, even if they don’t meet the full requirements yet. This is designed to help promising properties boost visibility, attract loyal guests, and increase performance before meeting all criteria.

📋 Current Eligibility Criteria

To be considered for Genius access, a listing must:

• Have a property review score of ≥ 7.5, OR have been first published on Booking.com less than 90 days ago
• Not have opted out of Genius in the past 6 months

📅 Duration & Review

• Genius access typically lasts for an initial period (e.g., 90 days for new properties)
• At the end of this period:
  • ✅ If you meet the Genius criteria, your listing will remain in the program
  • ❌ If not, it will be opted out automatically