🧠 Grow Your Bookings with Booking.com’s Genius Program

🌟 What Is the Genius Program?

At Your.Rentals, we’re always looking for ways to help you get more bookings and boost your earnings. That’s why we’re excited to introduce the Genius Program by Booking.com - a powerful marketing tool designed to increase visibility and attract more valuable guests to your listing.

The Genius Program is Booking.com’s guest loyalty initiative, created to promote listings to their most frequent and reliable travelers. It helps you stand out in search results and attract guests who are more likely to book, spend more, and leave better reviews.

Whether you're new to the platform or looking to improve your performance, Genius can give your listing the boost it needs to succeed.

Based on Booking.com data, Genius partners see:

• +70% more search views from Genius guests
• +45% more bookings
• +40% more revenue
  
  

🧍 Who Are Genius Guests?

Genius guests are Booking.com’s top-tier, loyal customers. Compared to non-Genius guests, they:

• Spend 15% more per booking
• Book twice as early
• Leave 29% more reviews, often with higher ratings

There are three Genius guest levels. When you join, you can choose to offer:

• A 10% discount to all Genius guests (Level 1, 2, and 3)
• Or target only higher-level guests (Level 2 and 3) with larger discounts (15% and 20%)

This means you can fine-tune your strategy to attract the exact type of guest you want.

⚙️ How Does It Work?

1. Choose to Opt In

You won’t be automatically enrolled. If your listing is eligible, you can manually activate Genius via Your.Rentals.

2. Set Your Discount Strategy

Start with the standard 10% discount, or choose to target higher-tier Genius guests with larger discounts.

3. Increase Visibility

Once activated, your listing will benefit from Genius branding, higher placement in Booking.com search results, and added exposure through marketing campaigns.

4. Drive More Bookings

With increased visibility and better guest targeting, Genius helps you attract more bookings — from guests who spend more and rate higher.

🧾 Who Can Join?

To activate the Genius Program, your listing must meet Booking.com’s minimum requirements:

• ✅ At least 3 guest reviews
• ✅ A review score of 7.5 or higher
• ✅ Not opted out of the Genius Program in the past 6 months

Once you qualify, you’ll see the option to opt in via Your.Rentals. If you’re not eligible yet, you’ll receive an invitation when you meet the criteria.

🧪 Genius Trial: Try It First, Decide Later

The Genius Trial is a 90-day trial period designed for listings that don’t yet qualify for the full Genius Program. You’ll receive all the Genius benefits temporarily, so you can see the impact firsthand - including increased visibility, access to loyal guests, and the option to offer various discounts

Depending on your setup, the trial may include:

• A starting discount of 10% or more, applied to one or more selected rooms or units
• Access to Genius branding, filters, and promotional exposure

📅 What happens after 90 days?

At the end of the trial, Booking.com will evaluate your listing's performance:

• ✅ If it meets the Genius criteria, it will be automatically enrolled as a permanent Genius partner.
• ❌ If not, it will simply be opted out of the program.

You can opt out at any time if Genius isn’t the right fit for your business.

🎁 Who gets invited?

In some cases, new listings with no reviews or bookings can be invited to join the Genius Trial. These invitations are extended at Booking.com’s discretion, usually to help increase visibility for new hosts.

If your listing is selected:

• It’s a great opportunity to attract your first guests
• Start building reviews and ranking performance right away