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How to Use the Reports Page to Optimise Your Listings?

Reports is your cross-channel performance dashboard, giving you instant access to key rental metrics like total revenue, occupancy, nights booked, ADR, and revenue per booking — all in one place.

You can compare time periods, spot trends, and track the impact of pricing changes without needing spreadsheets or switching between tools. Reports are useful for property managers who need clear, consolidated data for quick decision-making and reliable reporting for owners, accountants, and business performance reviews.

Overview

The Overview page gives you a quick overview of your key performance metrics across all channels or for specific listings, including:

  • Total Rental Revenue: The total income from your property.
  • Average Occupancy rate: The percentage of available nights that were booked, averaged across one or more units.
  • Total Nights booked: The total number of nights your property was booked.
  • Average Daily Rate: The average amount you earn for each night your property is booked.
  • Average Revenue per booking: The average amount you earn from each guest stay, no matter how long they stay.

Viewing Detailed Performance Data for Individual Listings

  • Go to the All listings section.
  • Select the listing you want to analyse.
  • Choose a date range using the calendar tool.
  • (Optional) Enable Compare to previous year to see year-over-year trends.

This enables you to monitor performance, identify seasonal trends, and make informed adjustments to pricing, availability, or marketing strategies.

1. Total Rental revenue

This report displays your total rental revenue over a selected period (in blue), compared to the same period in the previous year (in grey). It provides a month-by-month breakdown of the income generated from bookings. The value at the top (e.g. €96,393) shows the total revenue for the selected time range, along with the percentage change compared to the previous year (in this case, +23%).


This filter helps you:

  • Identify your high and low seasons.
  • Track how revenue changes month to month.
  • View how individual listings have performed over time.

Recommendation:

  • If revenue increases, identify what contributes to the growth (e.g. pricing, promotions, seasonality) and apply similar strategies across other listings
  • If revenue drops, review your listing content and availability. Consider running promotions or improving visibility to boost bookings.

2. Occupancy rate

This line chart displays the average occupancy rate—the percentage of available nights that were booked—over a specific time period.

These filters help you spot patterns, make informed decisions, and adjust your strategy to improve occupancy and overall performance.

Recommendation:

  • If occupancy is rising, continue with your current strategy and consider optimising your pricing to maximise revenue.
  • If occupancy is declining, review your nightly rates, update your listing content, and consider promotional pricing or wider channel exposure to attract more bookings.
  • If performance is flat: Try small experiments (e.g., dynamic pricing, special offers) and monitor changes using the report.

3. Nights booked

This chart shows the monthly total of nights booked, highlighting performance in the current period (blue) versus the previous year (grey). It offers a clear view of booking trends, helping you identify growth opportunities or areas that may need attention.


Tip: If bookings are dropping, review your availability, listing quality, or consider seasonal promotions.

4. Average Daily Rate (ADR)

This line chart displays the Average Daily Rate (ADR)—the average revenue earned per booked night. It helps you assess pricing trends and gauge how your property’s value is perceived over time.

5. Average Revenue Per Booking

This line chart shows the Average Revenue per Booking over time, calculated as the total revenue divided by the number of bookings. It reflects how much income you earn on average from each guest stay, regardless of length.

  • If revenue per booking is increasing, keep your current strategy and consider offering upgrades or extras. 
  • If it’s dropping, review your stay lengths, discounts, or pricing. 
  • For inconsistent trends, check for seasonal patterns or outliers and adjust your strategy accordingly.

Click here to explore the Reports page.